I’ll be honest here – I’ve never quite marketed this book correctly. First of all, I called it “Who are you Calling Mature?”, a title which I had tested on people but which, it turned out, made people think it was a book about ageing disgracefully (oops) – even though it had the same cover as you can see here, but with the title and sub-title reversed. So I rejigged it all, got the cover re-done, re-did all the versions on the various platforms where I sell it, and tried again.
I still think I’ve got the title wrong, though. It’s all about social media, building your business, knowing when to say no and when to say yes, picking your customers, etc. – which is actually useful for start-ups as well. Anyway, whatever’s happened, it’s always lagged behind my other books, although it does better when it’s part of my omnibus volume, “Your Guide to Starting and Running your Business“.
What all this is leading up to is the fact that I was thrilled to get a lovely new five-star review for this book, especially, as – you guessed it – the poor thing lags a little in the review numbers, too.
Another useful and insightful review from Liz … Even if your business isn’t anywhere near mature, there is still plenty of information in there that may help you to think through, and potentially avoid, some issues without having to go through the pain of experiencing them … (read the whole review here)
I know I labour this point, but this is why reviewing books you read, especially those from small presses and independent authors, is so important – it cheers us immensely, for a start, and this review, with its explanation that it’s useful for all stages of business life and talking about social media, too, helps other readers to find the book and make use of it.
Read more about “Running a Successful Business after the Start-up Phase” here or pop straight to its page on Amazon.