Why did I write my books? Why did you write yours?

Liz Broomfield booksThe other day, I was chatting with someone who didn’t know I’d written several books. I found myself explaining why I wrote them … and now I’m wondering why people write their books. So I’m going to share first, then I hope other people will do, too, in the comments.

I wrote my first book, “How I Conquered High Cholesterol” for two reasons. The first was that I was diagnosed with high cholesterol, given a really quite unhelpful single A4 sheet by my doctor (which tried to cover the diets of all of the ethnic groups in the UK in one page) and threatened with medication. Once I’d worked everything out and got my cholesterol lower and staying lower, I wrote it all down and added some recipes. The second reason was that as an editor and proofreader, I was working with quite a few people who wanted to self-publish ebooks, and I wanted to see what that process was like from the inside (I used that same reasoning when I later put together print versions of my books).

When I went full-time self-employed, I blogged about the process for a year, and then I put those blog posts together into a book, “How I Survived my First Year of Full-Time Self-Employment“. I did that one for two reasons, too. The first was, to be honest, that lots of people were turning blogs into books and I thought it would be easy (it’s not that easy to make it not seem like it’s just a load of blog posts shoved together into a book, by the way). I thought I could produce a side-stream of passive income which would generate itself as I worked on my full-time job, and the books have done that to a certain extent. I did also write it, again, because I couldn’t find many resources covering my specific situation, as a 40-something wanting to dip gently into self-employment rather than risking everything. I also wanted to make it approachable – a book I would want to read, and my readers have appreciated that (even the one who said there were too many cardigans in it …). The subtitle, “Going it Alone at 40” was the original title, another error!

I kept on blogging, and I realised I had more to say about running more of a mature business, once you’ve done all the start-up stuff. So I put together the ultimately not hugely successful “Running a Successful Business After the Start-up Phase: Who are you Calling Mature?” I added loads of stuff about social media, websites and how you know when your business is stable and levelling out, then how to build income, etc., and people who read it like it, but I’ve never really been able to explain it very well, I fear, and it lags in the sales department.

Then I put these two business books together into “Your Guide to Starting and Running your Business” which I offer at a discounted price compared to the two individual volumes, because I honestly feel that I want to provide this information in the most cost-effective way possible for the reader. I feel very strongly about books that promise much then try to sell you a course with the author: by putting together the omnibus, I tried to provide as much as I could for as little as possible.

My next-best selling title after the Cholesterol book, “Quick Guide to  your Career in Transcription” came about because I kept seeing lots and lots of searches coming through to my business blog around transcription. I’d blogged a bit on the topic and I wrote more for this guide – including adding a section on ergonomics when an early reader complained that topic wasn’t included! The books I found on the topic were quite pushy and get-rich-quick, so I thought there was room for a no-nonsense and friendly guide along the lines of my other business books. I included some basic information on setting up a business from those book, but tailored everything else towards transcription itself.

Showing that you can be too clever, I sprung at the idea of stuffing your title with keywords and put together “Quick Guide to Networking, Social Media and Social Capital“. Oh, they will all search for these terms and come to the book, thought I. Well, again, people who read it find the brief, no-nonsense guide to networking in person and through social media useful, but it’s not picked up the sales I hoped for.

Looking to the future, I really want to write a main and quick guide to your career in proofreading and editing. I’m including a self-mentoring guide in that – the reason for that being that a lot of people ask me for formal mentoring and that’s not something I have the resources to do. The self-mentoring guide will then be published separately in a more general version to help people with their businesses.

If I cast my mind back over all of these books, the main impetus has been to help people, and to write the book I wish I’d had when I was in that situation. What about you? Why did you write your book? I’d love to know (feel free to include a link to your book in your comment, but I’ll monitor the responses for spamminess so please share your story as well as your link).

Over to you …

A lovely new review for “Running A Successful Business after the Start-up Phase”!

Running a successful business after the start-up phaseI’ll be honest here – I’ve never quite marketed this book correctly. First of all, I called it “Who are you Calling Mature?”, a title which I had tested on people but which, it turned out, made people think it was a book about ageing disgracefully (oops) – even though it had the same cover as you can see here, but with the title and sub-title reversed. So I rejigged it all, got the cover re-done, re-did all the versions on the various platforms where I sell it, and tried again.

I still think I’ve got the title wrong, though. It’s all about social media, building your business, knowing when to say no and when to say yes, picking your customers, etc. – which is actually useful for start-ups as well. Anyway, whatever’s happened, it’s always lagged behind my other books, although it does better when it’s part of my omnibus volume, “Your Guide to Starting and Running your Business“.

What all this is leading up to is the fact that I was thrilled to get a lovely new five-star review for this book, especially, as – you guessed it – the poor thing lags a little in the review numbers, too.

Another useful and insightful review from Liz … Even if your business isn’t anywhere near mature, there is still plenty of information in there that may help you to think through, and potentially avoid, some issues without having to go through the pain of experiencing them … (read the whole review here)

I know I labour this point, but this is why reviewing books you read, especially those from small presses and independent authors, is so important – it cheers us immensely, for a start, and this review, with its explanation that it’s useful for all stages of business life and talking about social media, too, helps other readers to find the book and make use of it.

Read more about “Running a Successful Business after the Start-up Phase” here or pop straight to its page on Amazon.

Is it worth producing print versions of your e-books?

5 books overlappingAt the beginning of this month, I shared the news that I’d finished producing print versions of my three smaller e-books and that they were now available. At that point I was quite tired; I’d been slogging away through the admin of getting new covers (from my cover designer), getting them formatted appropriately (by myself, including loads of fiddling around, turning links into footnotes and goodness knows what else) and uploading them onto CreateSpace. Phew.

I had done this because a few people had overtly said to me that they wanted to buy print editions, and I’d run some informal market research which suggested that enough people still read print books – in fact some commenters strongly suggested that I produce all of my business books in this format because they liked adding notes to their books which was easier with a pen, some sticky notes and a “real” book than with an e-book. So it got done, and I was really busy, and it was a bit of a chore, but it was all done.

Then we went away on holiday (hooray!) and I sort of forgot about it. So much so that I – gasp – forgot to look at my statistics! Goodness me! When I had a look at them, I was pleasantly surprised. We’re almost half way through the month and I have sold some print books (and these don’t include the ones I ordered for myself to check they’re OK). Interestingly, although I haven’t sold the number that I sell in e-book versions every month, the proportions are about the same across the different titles. That’s fine, and I suppose what I would have expected if I’d thought about that aspect.

Now that the effort is over and they are starting to pay for the only real monetary cost (the covers – yes, I know: my time, my time, but I did slot them in, in between paid jobs and didn’t turn down any paid work to have the time to do them). In future, I’ll bring out simultaneous print and e-book versions of any new books I produce (I have a version of my two business books aimed at editors coming out in the next couple of months).

I’d be interested to know about other indie publishers’ experiences – have you done one format then the other or did you start with both? Which is more successful, and do you know why? Would you recommend it?

You can find out more about my books on running a small business (and dealing with high cholesterol) here.

All of my books for small business (and my book on beating high cholesterol) are now available in print editions

Liz Broomfield books

I’m really excited to announce that all of my books are now available in print editions, as well as the e-books which have always been available. This was in response to some market research that I did, and also people reaching out to me to ask whether and when the books would be available in print.

The new ones – the Quick Guides and How I Conquered High Cholesterol – are in a handy 5″ x 8″ format, so nice and easy to pop into your bag. They are priced as low as I can – I have never believed in charging a huge premium and making a large profit on either my print or e versions, so please be assured that they are priced to take into account the royalty that Amazon takes, the cost of production (in the case of the print books) and a small profit for me. I want to make sure they’re accessible.

The print books were produced through CreateSpace so available on a print-on-demand basis from Amazon. I know some people aren’t keen on Amazon – I’m committed to helping lobby the government on tax avoidance, but unfortunately Amazon is the main market for me. However, if you’re not keen on buying from there, you can buy my e-books from Smashwords and the very independent Selz, so hopefully that gives you enough options.

If you buy one of my print editions, please let me know and tell me what you think about it. If you take a photo of yourself or something representing your business with the book, I will post it on my photos and reviews page on this website, with a link to your business if you’d like.

Phew – it’s been hard work, but hopefully it will be worth it in terms of getting my books into the hands of people who they can help. That’s what it’s all about for me.

If you want to find out more about how any of these books can help you start and build your business, network and work with social media, take up a career in transcription or manage your cholesterol, do take a look at the individual pages for the books …

How I Survived my First Year of Full-Time Self-Employment | Running a Successful Business after the Start-up Phase | Quick Guide to Networking, Social Media and Social Capital | Quick Guide to your Career in Transcription | How I Conquered High Cholesterol

PS I made screen shots as I created my print versions and I’m planning to post instructions on here detailing exactly how I did that – would you find that useful? I’ve also blogged about whether this venture is proving successful.

What helped me to start selling more books?

Liz Broomfield print booksA little while ago, I promised to share what has helped me to up my book sales. I’m hoping that sharing my experience will help other authors to get some ideas, and also that you might share ideas that have worked for you in the comments. A couple of people did comment on the original post and other explorations I undertook via LinkedIn, etc., and I’m sharing their input below.

I’m primarily talking to fellow authors in this one;  if you’re interested in reading my books but not in how I spread the word about them, please do feel free to bail out at this point and pop over to my books page!

I have seen some increases in my book sales recently. While it’s not an exact science, and allowing for random chance, of course, I can put at least some of this down to these factors:

1. Looking at what some book marketing gurus who are also authors have done and emulating them / following their suggestions. Chief of these is Joanna Penn at thecreativepenn.com. While Joanna is a non-fiction editing and podcast transcription client of mine over in my day job, I do also pay great personal as well as professional attention to the information she puts out there. I have been exploring the ideas and services of some of her podcast interviewees, and she’s got a new book out, “Business for Authors: How to be an Author Entrepreneur“, which is full of useful hints and tips which I duly noted down as I edited! (note: I was not asked or sponsored to include this, none of the links there are affiliate links). If you’re an author looking to increase your sales or become more business-orientated, I highly recommend Joanna’s resources. Things I’ve done include running low-price adverts on author sites, signing up for lists where reporters look for people to interview, and … well, see number 3 for the last one …

2. Being flexible and seeking second, third and fourth opinions / listening to the crowd – I changed the titles of three of my books following feedback from what one might loosely term my ‘tribe’ on Facebook (I wrote about it on one of my other blogs) and relaunched the titles with a bit of a fanfare. I have noted that I’ve had quite a few requests for mentoring from other newly self-employed editors and other self-employed people, so I’m planning a workbook to help people to mentor themselves and a new book designed just for editors and proofreaders (watch this space for more on that in a couple of months). I was told that people would like to see print versions of my business books, so I created low-risk Print on Demand versions that only cost me time and research and are being snapped up by people who prefer to read in print. I’ve listened to what people want and like, and I’ve adapted and grown the books I offer to match that.

3. Taking my books more seriously. All of the above really falls into this. I’ve created this website, I’ve joined LinkedIn groups for authors, I’ve signed up for a challenge-a-day book marketing blog programme (more on that at the end of the month if it works out). If I don’t commit to my books, and keep them sidelined on a side-page on my other websites, why should I expect other people to commit to them? I’ve shared about them regularly on social media and curated collections of photos and reviews to demonstrate readers’ interest in my books.

A few people kindly submitted their proven ideas for marketing their books. Tim Hildred suggested a Twitter hack conducted by a friend: he followed 100 people on Twitter per day, many of whom looked at his profile when they received the notification of his follow.  They clicked on the link in his Twitter profile to his free book, and he sold more copies of his following book. This is an interesting idea, although it would take a bit of work and you would need to make sure you weren’t being spammy.  Madi Preda who has written a book on book marketing (thus making us go all round in circles!) suggested a launch party on Facebook and also getting ARC copies out there and promoting on Goodreads.

So, are any of these tips useful for you? What have you done that has improved your book sales?

My own books are here. If you are an author-entrepreneur, you might find something of interest in this one and this one. Happy reading!

Calling all indie authors …

What are the three top things you did that demonstrably increased your book sales (whether that’s from 1 a week to 1 a day or 10,000 a month to 10,000 a week)? I’ll be sharing mine on a post here soon; if you add a comment or send me a note via my contact form, I’ll share the most useful (with a link to your website) when I write about mine.

I’m looking forward to hearing what worked for you!

Edited to add: the article is here!